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 Affiliate Links
that are a step
above the rest.
Save time and money by
shopping online at the
following family-friendly
Christian stores:
David's Web 
Creations
Rises above "faddish"
search engine placement
schemes and trends by
using an ethical, yet
powerful, search engine
marketing strategy.
Offers full-service search
engine positioning and
search engine placement
services for companies
that depend on their
web site for marketing,
sales, exposure, and
e-business.
Uses elite, cutting-edge
search engine placement
techniques to bring most
astonishing top ten
search engine position
results in a relatively
short amount of time.
Gives your company the
the edge over the
competition by using
the latest in search
engine optimization
technology.
Saves clients' money by
drastically reducing
traditional media
advertising costs and
increasing brand
promotion as well as
website visibility.
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Search engine positioning (a term similar
to search engine optimization or SEO)
refers to the constant monitoring and
modifying of a web site to achieve a
higher ranking.
However, search engine optimizers do not
actually "position" pages within the search
engines, so the term can be misleading.
Search engine positioning (SEP) more
closely describes pay-per-click (PPC)
advertising, since that is the only way to
precisely position a site in a search engine.
We strategically choose keywords and
keyword phrases to market in the pay per
click search engines, bringing targeted
traffic to our shopping categories and
ultimately to your website. In other words,
we pay search engine companies to position
our most popular keywords high in their
pay per click search engines.
Search engine positioning via pay per click
search engines can be compared to renting
an apartment. Advertisers rent space on
search engines and pay for each visitor,
hoping that he or she makes a purchase in
exchange for a paid click.
Large corporations have the luxury of
spending thousands of dollars each month
to propel their listings to the top of the pay
per click search engines, but for the small
business owner, this type of expensive
advertising is simply not practical.
Instead, small business owners should
focus their efforts toward increasing their
organic listing results. That way, if someone
visits their site and doesn't purchase
anything, their business isn't out any
advertising money.
It is important to note that PPC search
engines offer two valuable benefits for the
small business owner:
- PPC engines can instantly propel a
new company's web site to the top of the listings,
which not only helps a company's PR campaign but also allows
a company to be visible before its organic listings develop.
- PPC engines allow companies to focus on essential target keywords and keyword phrases
which don't index well in organic search engines.
By sparingly using pay per click search
engines and carefully monitoring spending,
small business owners can greatly improve
their ROI, especially if they advertise on
PPC engines which have low minimum bids.
However, in the long run, small business
owners must ask themselves this question:
Isn't owning your home preferable to
renting an apartment?
To view the next keyword directly related
to website visibility, please proceed to
Search Engine Marketing.
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